Case study: Kyle Briere, Large Dumbbells

A Google Sheet and a Mailgun account. Sixty days later: $40,000.

Kyle started with zero clients and no system. We built his operation, and inside 60 days the calls were booking themselves.

Before

He started with almost nothing.

Kyle had zero clients. His entire operation was a Google Sheet and a Mailgun account. No CRM, no follow-up, no booking system, no way to know who he had talked to. Leads came in through DMs and died there.

No CRMLeads lived in a spreadsheet, or nowhere.
No follow-upNothing chased a lead who went quiet.
No booking systemCalls were set by hand, if at all.
No memoryNo way to know who he had already talked to.

The build

What we shipped, in order.

Over 60 days we turned a spreadsheet into a working operation, one piece at a time.

  1. The foundation

    Custom CRM

    The Google Sheet became a real CRM: every lead, answer, and call attempt in one searchable table.

  2. The team layer

    Team & Setter Management

    A live leaderboard for his setters: dials, answer rate, and booked calls in real time.

  3. The front door

    DM Setter

    An AI setter working his DMs around the clock. This is where the calls started booking themselves.

  4. The nurture

    Email Campaigns

    Mailgun retired for trigger-based sequences that nurture every lead and exit the moment they book.

  5. The booking rail

    Centralized Calendar

    One on-brand booking page wired into the setter and dialer, so a lead went from chat to booked in a tap.

  6. Post-sale

    Client Management

    A roster of active clients with status, MRR, and renewals, so signed clients got the same care as leads.

  7. Lead quality

    Application Funnels

    A scored application form on his domain that sorts every applicant before his team spends a minute.

  8. Top of funnel

    Webinar Funnels

    Branded registration, reminders, and one-click Zoom, turning webinars into hands-off booked calls.

  9. Retention

    Community

    His own branded feed, challenges, and directory, so the group ran on his platform, not someone else's.

  10. The content engine

    Content Studio

    The last piece: a content engine that turns what's working in his niche into hooks and scripts in his voice.

After · 60 days

The calls started booking themselves.

With the operation running, the system booked 53 calls onto Kyle's calendar. He signed 15 of them into clients, roughly $40K in new revenue, inside his first 60 days. The operation ran without him touching it.

53calls booked
15clients signed
~$40Knew revenue
60days

Figures are Kyle's actual first-60-day results. The system booked the calls and ran the follow-up. Kyle closed his own clients.

The proof

Straight from his live instance.

Real screenshots from the system we built Kyle, not mockups.

Every lead in one place
Every lead in one placeThe CRM: every lead, every call, every outcome logged in one table. The spreadsheet, replaced.
The setter that never sleeps
The setter that never sleepsThe AI setter working his DMs around the clock, qualifying and booking calls on autopilot.
A calendar that fills itself
A calendar that fills itselfConsultations landing on his week automatically, booked straight out of the DMs.
15 signed, ~$40K new
15 signed, ~$40K newRevenue in one view: signed clients and new revenue, straight from the dashboard.
Two months in, I stopped thinking about tools entirely. The system books the calls, chases the leads, and runs the backend. I just show up and coach.
Kyle Briere · Large Dumbbells

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